Silk Soft: Toilet Tissue Promotion
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Advertiser |
Silk Soft |
Released |
2009-07 |
Agency |
By Far |
Product |
|
Type |
Outdoor |
Cr Dir |
Benjamin Bidstrup |
Industry |
Pharmceutical & Household Product |
Location |
Copenhagen, Denmark |
Award |
|
Challenge: Promote the fact that Silk soft is 100% recycled and make some awareness on a low budget.
Solution: To communicate that Silk soft is truly 100% recycled we put stickers on standart toilet tissue dispensers on selected public toilets acount Copenhagen.
Challenge: ½ÇÅ©¼ÒÇÁÆ® ÈÀåÁö´Â 100% ÀçȰ¿ëµÈ Àç·á·Î ¸¸µé¾îÁ³´Ù´Â °ÍÀ» ¾Ë·Á ÁÖ´Â °ÍÀÌ ¸ñÇ¥.
Solution: Ç×¹® ¸ð¾çÀÇ ÈÀåÁöÄÉÀ̽º Á¦ÀÛ. ½ÇÅ©¼ÒÇÁÆ® ÈÞÁö´Â ¹ú½á »ç¿ëµÈ ÈÞÁö¶ó´Â °ÍÀ» ¾Ë¸².